ahh... the answer to my question... and it may help others:
Improve your site and increase marketing ROI.
Google wants you to attract more of the traffic you are looking for, and help you turn more visitors into customers.
Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.
Sign up now, it's easy -- and free!
(5M pageview cap per month for non AdWords advertisers.)
https://www.google.com/analytics/home BTW - this was a paid service (unless you are an AdWords customer), which is why I never subscribed before, but I found this article where they said that Google is waiving the fees for non-AdWords customers:
Google Dumps Fees For Analytics ToolsHopefully my statistics will reflect that I'm getting some traffic on
www.geauxwebdesigns.com woohoo!! I love free web tools!