Honestly I haven't spent a whole lot of time in promotion.  I have a link on my paper information and on my email.  I did sign up for the google web master account thing that puts you in their web crawler.  A few years ago we spent some money on another site trying to promote, and with a lot of work our page finally it into the top ten of most crawlers, but we weren't getting any orders through the website.  It was still all coming from ebay.  So it just didn't seem worth it to me.  I have it now simply for people who want more information.

I have heard of people doing it offline but I strictly do it ONLINE unless of course Im at a dinner party and someone comes out and asks what I do then of course I run it down for them.  I advertise every way I can online, mostly I do it in free ways, but there are time when desperate times call for desperate measures and you really need to put money into your advertising.  I belong to alot of forums, I always make sure I put my link in my signature.  Most forums have a "promote" area so I always do it no matter how nervous I get about promoting it.  Free classifieds, theres millions of calssified sites online.  Write articles for people that are relevant to your site.  If its a good article they WILL tell other people to goto your site.  PPC sites.  Word of mouth.  If you have a good domain name like findcars.com you can get organic traffic.  Site reviews, lots of companies, forums, blogs, etc have site review areas.  You post your site, people goto it and they review it.  But if they like it they will also come again.  Safelists.  God theres like a billion ways to advertise online I cant even list all of them.. OH one more important one... backlinks!

PM me for more info and Ill try to help out as much as I can

Kristi

heard of someone who posted a ad in newspaper and got about 8 sales giving him $500. I don't know if it was effective. i think most offline promotions are short-term unless you do it for a long period of time which can be money and time consuming.

offline advertise some time working more than online but not all time. you should have easy to remember and eye catching, easy to write Domain, attractive advertising in news paper or in pamphlet can drag people to visit your site.

I promote all of my websites offline, and it seems to prove well measured for me. Although I do have to say, that it really depends on what you are doing with your website. I think it is important to advertise in all methods if you are running a business you should treat it as you would any business.

We do some promotions offline, which is quite effective.

Well. It depends what kind of site you are having. If it is a site which caters to normal public then you would definitely benefit by having a offline presence but if a site is mainly meant for online users and in some cases only for search engines then you should spend your time on online promotion only.