Website linking is a method of attaching appreciable and relevant links to any particular website. Some search engines especially Google emphasizes more on the number of reliable links or backlinks attached to the site. A website with larger number of links gets better positioning on internet. Social bookmarking, forum posting, link building and optimization techniques are the most conventional options for acquiring relevant hyperlinks. If any particular link is posted in social networking sites and people start to follow it then it can be considered as a reliable link. Search engines along with forums and social networking sites like Facebook and Tweeter help to provide necessary links suitable for any site.