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Topic: Link Building - 5 Easy Tips  (Read 2119 times)
« on: September 18, 2009, 10:21:57 PM »
short_circuit Offline
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As the online market place continues to warm up to the idea of SEO, link building has become center stage as it tends to be the most time consuming and crucial part of any internet marketing strategy. Link building services are the most commonly outsourced aspect of SEO. This process involves finding qualified and thematically relevant one-way linking partners who will link back to your website. At first glance this sounds easy and there are hundreds of automated products out there that claim to add thousands of back links overnight. The truth is there are no short cuts in cultivating authoritative back links for a site. Link building companies spend many hours link building by hand in order to get the best results. Spammy automated products often never cultivate valuable links and tend to do more harm than good. Here are a couple quick suggestions to help you get started.

1. Know What Keywords You’re Targeting - Link building strategies are an extension of your current SEO practice. You’ll want to reference the list of keywords you have selected to optimize your site. Make sure that the anchor text of the link lists the keyword you are targeting. For example, if you’re targeting the keyword “baby names” you’ll want to place that keyword in the anchor text of the link. I’ve seen many companies go after links by using their company name. Although this does increase link popularity it fails to pass popularity for a specific keyword and can be seen as a failed attempt.

2. Develop a link building strategy - There are many strategies link building companies use to source qualified back links to their clients. The most tedious but often most rewarding method is manual linking requests also known as “cherry picking”. This method allows you to obtain exceptionally qualified links which can really help boost your position in the search engine results page (SERPS). A good place to start with manual link building is to look at your suppliers, vendors, clients, related organizations associations and more. Besides manual link requests other well known tactics include:

1. directory submission (Dmoz, Yahoo Directory, Joe Ant)
2. article submission (ezine aritlces.com, goarticles.com)
3. optimized press releases (PRWeb.com)
4. social media outlets (FaceBook, Linked In)
5. bookmarking sites (Digg, Reddit,Furl)
6. Blogs (niche blogs)
7. Forums (niche forums)
8. Classifieds (niche classifieds)

3. Identify thematically relevant and authoritative linking sources - Search engines see links as votes of confidence for your site. The more relevant and authoritative the site, the more consideration is given to the link and the subsequent keyword in the anchor text. It really pays off to focus on the quality of your links rather than the quantity. It is also important for your link building to look natural and not an attempt to deceive search engine spiders in search of links. Try looking for sites within your industry rather than general, unrelated sites to get links from. A good example of this would be content creation and distribution. Try creating content on a relevant subject of which you can speak authoritatively. A good example of this would be a SEO company writing a short article on 5 simple ways companies can start link building and placing it on an authoritative, industry relevant site like this one. Remember, before placing a link on a site (or making a request), ask yourself three questions:

1. Does a link to my website belong here (does it look natural)?
2. Is this site relevant and authoritative?
3. Is there are benefit to my potential customers?

4. Look for the onsite attributes of the linking site - Once you’ve nailed down a potential linking partner that represents the overall quality and thematic authority that your site deserves you’ll need to see where your link will be present. Here are a couple guidelines that I look for when placing links on a site. I try to get my links no more than a few clicks away from the homepage. The page must be thematically relevant and recently cached by Google’s search engine (this let me know that the page has been indexed by Google). I also take a look at the number of external (outbound) links leaving that page. I try to keep the number of external links below 50 as it will dilute the effect of the page. Lastly, I look at the page the link will be placed on. For some sites this is harder to control, but if you have the option you should know where the most valuable locations are. I always try to get my links in line with thematically relevant content, like an article or blog post. I’ve found this produces some of the best results. Try to avoid placing your links on a “sponsored” or advertisers section that runs throughout the entire site. Also avoid footer links as rumor has it Google has devalued links buried in the footer of the site. Links placed at the top of the page or inserted into the site’s navigation also tend to do quite well. Bottom line is that your links need to look like they belong and provide value to the user and the site it is published on.

5. Be aware of “No-Follow” Links - Within the last 5 years Google developed the concept of the “no-follow” link. The “no-follow” code is inserted into your link and instructs the Google spider to ignore it. The “no-follow” link can be seen used most commonly in blog comments and forum posts. This initiative was set forth to combat spam and automated linking mechanisms that would throw links automatically on blog comments and forum posts. There are a lot of SEO professionals that will only place a link if it is a “do-follow” link, meaning it doesn’t have the “no-follow” attribute. I tend to disagree with this notion especially when the link in question is on a highly trafficked authority site. If it makes sense for the link to be there, then add your link. Even though Google won’t give you any credit for it, it will be seen by thousands of people who may visit your site and link to you themselves because your site is highly relevant. I call this concept indirect link building. You are influencing and promoting your site to potential linking partners.

Link Building is a very time consuming process and link building companies spend a lot of time researching, testing and improving their techniques. Link building services are available for companies that don’t have the time to invest in manual link building. The bottom line is that with a little help anyone can link build and move their site up the SERPS.
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« Reply #1 on: September 19, 2009, 11:08:03 AM »
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ho-hum ... *yawn*
not as funny is it
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« Reply #2 on: October 23, 2009, 11:45:48 AM »
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thank you for this
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« Reply #3 on: November 06, 2009, 12:22:30 AM »
lorenhoward Offline
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Great tips, thank you.
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« Reply #4 on: November 06, 2009, 10:42:55 PM »
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There are some pretty good tips here, thanks.
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« Reply #5 on: November 27, 2009, 07:55:27 AM »
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It is usfull information..

in Nova day there are no meaning of nofollow links for some others search engines...
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« Reply #6 on: December 05, 2009, 08:45:16 PM »
sweetfranky Offline
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A very good article. You broke down everything very well.
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« Reply #7 on: December 24, 2009, 05:18:05 AM »
emmasmith786 Offline
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Good article for SEO Information. Have you any information about affiliate marketing?
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« Reply #8 on: December 26, 2009, 12:21:13 PM »
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thanks for post but first need what is linkbuilding ?
What Is Link Building?

Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.

Reciprocal links or link exchanges is the process where two webmasters agree to show the other's link on their website. After link building when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website.

There are many advantages of link building.

1. Link building helps in getting quality traffic from relevant sites which increases sales.
2. Also when there will be high quality incoming links the site will also be seen as a valuable resource.
3. Link building helps in creating awarness, visibility and credibility of your site.
4. The site also obtains wider search engine exposure.
5. It also helps the website get indexed by search engines.

Today links have become important for all websites and they are worth the money. In fact, there are several companies dedicated to selling links (as opposed to companies that you can pay to do link building for you).

A Few General Directories.

http://www.a1weblinks.net
http://www.addurl-free.com/
http://www.bzzu.com/
http://www.cbravo.com/
http://www.ccislinks.com
http://www.cell-search.com/
http://www.centraldirectory.net/
http://www.centraldirectory.net/

For more check http://www.directory-owners.com/showthread.php?t=7

How Do Directories Help?

Web directories are collections of web pages with similar subjects and similar content. These directories help in many ways as they are extremely popular with Internet users as they are considered a source of valuable information. Listings in directories improve your chances of page ranking as well. If your site is listed in a directory, the search engines are more likely to find it and add it in their listings for free. Also submitting a site on directories helps in getting one way links which are that we have not linked the other person’s site but they have linked us.

There are three kinds of traffic that you can get from the directories where you are listed. The first is click-through traffic, meaning that anyone who ends up on the directory page will be able to see your web site and information, and there is a good chance that they will visit.

The second is indexing your site. Directories will begin to index the pages of your web site once they find the links to it. After that they can come back again and again, bringing you traffic as they do.

The last way that the directories will increase your traffic is increasing your ranking on the search engines themselves as they find the volume of links and references to your web site.

Overall link building is one of the most important steps in building a site, Getting quality links improves your PR and espouser to search engines. Also the possibility of gaining traffic to your site. Many people say link building is dieing out but the facts are simple, You build a site and build links and traffic will come. Also link building also increase your PageRank thus getting more traffic via Google.
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« Reply #9 on: January 04, 2010, 01:34:47 AM »
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Thanks for sharing here.
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« Reply #10 on: January 04, 2010, 04:12:01 AM »
Hafsoh Offline
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A major part of search engine optimization is link building, Links are how we get from place to place on the web. A link to your web site is seen as a vote for your web site, in the process of link building, quality and relevancy of the links plays an important role.
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« Reply #11 on: January 04, 2010, 08:01:04 AM »
goclarkanderson Offline
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Great tips. Great Websites. Thanks for sharing. Although most of use are quite aware of these techniques, but forum postings are really helpful in practically implementing a strategy.
:-)
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« Reply #12 on: April 03, 2010, 02:48:32 PM »
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You can have a look at UK submission directory PR3 - ONLY UK Based websites.
« Last Edit: April 03, 2010, 03:34:43 PM by Atrain » Logged

« Reply #13 on: April 04, 2010, 09:57:37 PM »
webmaster705 Offline
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These are good tips indeed! However, I am using only Social media networks for the purpose of increasing traffic to my blog.
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« Reply #14 on: April 05, 2010, 03:06:25 PM »
breadnbutter Offline
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Very good information! Link building is simpler than most make it seem. Just time consuming!
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« Reply #15 on: April 06, 2010, 05:15:47 AM »
webcreationuk Offline
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I totally agree with the list, and most with the "nofollow is good also" statement. Smiley
Great sharing.
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« Reply #16 on: April 15, 2010, 06:48:39 AM »
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..i consider no follow links, they're helpful in terms of traffic
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« Reply #17 on: April 19, 2010, 01:42:57 AM »
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great sharing... thanks for sharing this...
"no follow links"term is useful...
keep sharing...
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« Reply #18 on: April 27, 2010, 11:24:27 PM »
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I know these tips already but this article gives me more details and very useful.
Thanks for posting this.
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« Reply #19 on: June 26, 2010, 11:43:30 PM »
ganesh6789 Offline
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Hi
Nice tips for link building.
Really helpful
Thanks
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